Education: The real job of professional business brokers is to educate the buyer and the seller on what's involved in buying and selling a business.

After all, buying or selling a business is a life-changing transaction. Don't you want someone who has the experience -- and the expertise -- to guide you through your choices?

For the Buyer: We sit down with you to educate you on the process you need to go through to successfully buy a business.

We'll qualify you financially to determine the amount that you can successfully invest in a business opportunity. Did you know that the amount of cash that you have will determine the type and size of the business that you can purchase?

We'll work with you to develop the criteria for acquisition.

We'll take your criteria, match it to the criteria of different businesses, and then we'll introduce you to the matches.

For the Seller: We'll educate you on the process that must be followed in order to successfully market your business.

We complete a professional valuation of the business to determine a value that justifies the price.

We develop a business-information package to be given to qualified buyers on a confidential basis enabling them to determine if they are interested in pursuing that particular opportunity.

Through education, the professional business broker helps you overcome the fears and concerns that you have when buying or selling a business. Our role is to guide you through this process and ensure your success.

We Save You Money. A qualified, experienced business broker will save you money by avoiding costly mistakes.

What costly mistakes? Loss of time, loss of money, breach of confidentiality. These can all seriously affect the cost of doing business.

You've heard the old adage, "Time is money." Well, imagine investing your time - as either a buyer or a seller - in a transaction that goes nowhere. You've lost precious time, not to mention lost opportunities. A professional business broker will help you cut to the chase.

When your business isn't priced right, you'll lose money. If your business is priced too high, it won't sell. If your business is priced too low, you're leaving money on the table. 80% of businesses don't sell because of pricing problems. A qualified, experienced business broker has a system to properly and professionally price your business.

The most costly mistake of all is a breach of confidentiality. That can do the business immediate harm.� If word gets out, your customers could panic and leave... and so could your key employees. Your creditors could worry about getting paid and your competitors could circle your business wagon like wolves...and scoop up your contracts with your best vendors. As a buyer, you're facing building back confidence in the business; as a seller, you're seeing an immediate punch to the bottom line.

The most important question that you can ask your business broker is this: Do you have a system in place to protect my confidentiality? And then ask them to explain in detail what that is.

At The Herold-Lambert Group, we believe in educating and protecting our business buyers and sellers. And in working with them to obtain the best business for them.

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Buying or selling a business isn't something you do every day. Don't you owe it to yourself to have an experienced professional business broker guide you through what could be the most important transaction of your life?

Call Lou Pereira at 603.890.6628 or contact us directly via e-mail.